Co-branding is everywhere and it is more than just putting two logos together. The challenges that you face as a designer are multiplied by two. You have two sets of brand guidelines, two sets of voices, and two sets of stakeholders.
Our guest speaker, Anh Dinh will go through the creative process to discover the nuances and thoughtfulness that is required at each step of co-branding, from project initiation to final sign off. She will also share real-life examples of co-branding projects. The main takeaways from this talk will include learning how to determine what the ask is in a co-branding project, the difference between rebranding and co-branding, and applying design fundamentals. This event is for anyone who wants to understand the creative thinking and branding strategy behind building a co-branded visual identity. It is for entrepreneurs, designers, brand managers, business owners or anyone who is simply curious about co-branding.
I learned about parts of user experience journey that I didn’t understand before, so now I really know what mistakes I can avoid and what steps I shouldn’t miss.
It was a fun environment and it seemed like we were just learning about UX design and hanging out with friends.