‘Content is king’ is such a widespread cliché in tech, yet product teams today are far from giving content this stellar role. There is a ton of Content Strategy books and how-tos for the Web (for institutional websites and marketing blogs). But little has been said of making great content for the world of digital products, where many designers are immersed in nowadays.
This class is a great starting point for seasoned designers who want to integrate content strategy into their UX Toolkit, as well as for editors, journalists and writers who want to break into UX and don’t know where to start. This course will provide a vocabulary and conceptual framework to think of language as a core player in product design. It will also present practical activities and artifacts for the UX practitioner to incorporate this discipline into their everyday activities.
Prerequisites: A high-level, generic knowledge on the UX Process and/or Design Thinking methodologies is strongly encouraged before taking this course.
* The workshop will be delivered in Spanish.
I learned about parts of user experience journey that I didn’t understand before, so now I really know what mistakes I can avoid and what steps I shouldn’t miss.
It was a fun environment and it seemed like we were just learning about UX design and hanging out with friends.