Qualitative research is a crucial step in the design process. It allows us as designers to go out and discover without any bias what are the drivers, pain points and situations that take place in the user’s life, and determine how is that we should (or even if we should) design a specific product or service. After this course, you will be able to improve how you approach a new idea during a discovery phase and put in practice methods such as interviews, personas, and concept testing while being objective and aware of your own preconceptions. REQUIREMENTS
I learned about parts of user experience journey that I didn’t understand before, so now I really know what mistakes I can avoid and what steps I shouldn’t miss.
It was a fun environment and it seemed like we were just learning about UX design and hanging out with friends.