UX Sessions: Qualitative Research

Qualitative research is a crucial step in the design process. It allows us as designers to go out and discover without any bias what are the drivers, pain points and situations that take place in the user’s life, and determine how is that we should (or even if we should) design a specific product or service. After this course, you will be able to improve how you approach a new idea during a discovery phase and put in practice methods such as interviews, personas, and concept testing while being objective and aware of your own preconceptions. REQUIREMENTS

  • English speaking
  • Basics about UX
  • Experience working in UX related fields
  • Knowledge and experience in User-Centered Design


 About UX Sessions

Improve your skills in user experience design. The UX Sessions are workshops around specific UX topics. You can join only one, many, or all of them!

The workshops will happen two times a month, starting on December 2nd, 2017.  Each workshop consists of evening events on weekdays or Saturday mornings. We designed the classes to be small and independent, so you can join only the ones you want to become the expert in.

December 2nd

Course Dates

Guadalajara, MX


4 hrs

Course Length

50 students

Onsite limited





Registration & Special Coffee Bar



Interviews & Persona

Concept testing


Rodrigo Partida

Rodrigo Partida

UX Manager

Rodrigo got his M.S. in Human Factors in Information Design, at Bentley University. Since then, he has been interested in anything related to User Research, mentoring and academic courses. As part of his previous experience, Rodrigo worked in startups as Parnet Group and Amusement One.

Rebeka Rubio

Rebeka Rubio

UX Designer

Rebeka has a background in Industrial Design and worked previously as a Web Designer before becoming a UX Designer in Pricetravel, and now Wizeline. Having overall 5 years of experience, Rebeka focuses on doing end-to-end UX with clients like Dell, WSJ, and Shape Security. She enjoys talking with users, and sharing her passion about UX Design with other people.

Joel Monteón

Joel Monteón

UX Manager

Joel studied graphic design at the University of Guadalajara. He has more than six years of experience working on the development of digital products and alongside cross-functional teams. He worked as a product designer and user researcher for a Silicon Valley Startup. Currently, at Wizeline, Joel is UX Manager and UX Lead for chatbots.

Javier Humarán

Javier Humarán

UX Designer

Javier studied Software Engineering at the Institute of Technology of Sonora. Before joining Wizeline, he worked as a frontend and iOS developer. He was part of the first UX Academy and joined Wizeline as a UX Designer more than a year ago. Today he uses his Software Engineering background to create more holistic user experiences mostly for chatbots and voice user interfaces.



Short lectures

Short lectures by Wizeline’s UX Team and guest lecturers.


Online Resources

Acced to online resources for the in-depth understanding of each topic.


Projects & feedback

Apply the learnings in activities.


1:1 mentor sessions

Get feedback through mentorship 1:1s with the UX team.

Who should apply


UX Designers

Looking for improving your process? Interested in getting to know how we do it at Wizeline?


New Design Graduates

Just graduated or will soon graduate from a degree related to design or UX?

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Interested in sharing your expertise at Wizeline Academy? Send us an email academy@wizeline.com