UX Webinar: What is Service Design?

About This Program

Services help to facilitate key moments in our lives, such as having children, getting married, moving to a new home, or accessing healthcare.

Often, we don’t fully realize the importance and value of a service until something in the process fails. This can happen for a number of reasons, but it is often the result of a lack of thoughtful design on the part of the organization providing the service. This is why service design has emerged as a crucial component for services of all sorts.

If you want to learn more about this field, join our webinar and listen to Monde Dikwayo and Andy Cuella, UX Designers at Wizeline, speak about how to identify services, the concept of “service design,” and the process for mapping a service.

This webinar will be held in English.

Who should take this course?

Designers and anyone working in an organization providing services to customers are welcome to attend.

No prerequisites or design knowledge needed for this webinar!


Laptop with access to Zoom and Mural

Laptop with access to Zoom and Mural


Andrea Cuella (Andy)

Lead UX Designer

Andrea studied industrial design at Zaragoza University in Spain. Since then, she has specialized in helping customers find improvement opportunities that align with their business goals and their customers’ needs.

Along with her experience in retail and logistics, she has worked on projects in which the problem space surpassed the digital product, extending to ecosystems composed of multiple processes, people, and touchpoints. This is how she got into service design. Today, she focuses on mapping and enabling interactions among elements and users, providing an overview of the entire service experience in order to level it up and make it good for the business, customers, and community.

Monde Dikwayo

Senior UX Designer

A digital creative at heart and a lover of all things innovative, Monde strives to uplift and inspire through strategic and cutting-edge solutions. He is committed to delivering a differentiated experience, with a clear vision to continuously help shape communities while allowing both individuals and business institutions to make progress.
He has more than 10 years of experience working for both SaaS and consulting services companies internationally.

Monde is a co-founder of JCC Radio, a first-of-its-kind children’s radio station where kids between nine and 18 are given a platform to express, develop, and explore their own ideas through the use of technology.
He has also worked side by side with the brightest innovators internationally, being part of South Africa’s most awarded digital agencies for both effective and creative work in 2011, 2012, 2013, and 2014.

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